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  • Johanna Pedrick

Choosing a Wedding Florist for your Wedding Day

Updated: Jan 4, 2022

Johanna the florist behind the flowers

Many congratulations if you have become recently engaged an exciting time is ahead for both of you as you start planning your special day. At Johanna Pedrick Flowers we are passionate about creating elegant, creative and abundant romantic Wedding flowers that reflect the style and personality of our couples. I am an experienced florist having been in the industry for over 20 years, growing up in New Zealand and travelling to the UK in my late teens for my OE. Meeting my husband in Dorset we have travelled together and worked in Holland and went back to New Zealand to marry. Whilst in Auckland I had a retail flower shop and relocated my business to home when my 3 boys were born. Moving back to England 10 years ago I now work from home in Strawberry Hill, specialising in Wedding and Event flowers.

Flowers enhance the ambience and atmosphere of your celebrations through fragrance, style and colour combination, they link everything together and are as special and unique as the both of you. Whether you are planning an intimate micro Wedding or a larger celebration for 2022 or 2023, we give just as much attention and detail to every Wedding, We love working with our couples to create flowers that are individual to each couple.

Specialising in Weddings we will listen to your ideas and make suggestions so that your flower experience is enjoyable, fun and stress free. We are here to offer advice and work together to create your Floral dream. Our style is creative, elegant and romantic and always made with lots of love, we pride ourselves on offering a personal professional service and using premium quality flowers.

Bridal bouquet, white and green with pops of pink

As every Wedding is different and no two couples are the same, it is difficult for us to give you exact prices until we have met and discussed the other elements of your Wedding and find out the flowers you love. I can give you a rough guideline to our prices via email and we can organise a consultation time to meet. We can speak on the telephone or Google Meet initially at a convenient time so that we can both find out about each other. It is your Wedding day and important that you find a florist whose style you love and that you also get on with.

We always meet for a free consultation to discuss your flowers in more detail and we can talk through the options for your Wedding day. During the current times we are holding all our consultations in the comfort of your own home we can set up a Google Meet appointment at a suitable time. Together with your ideas, colour palette and themes we can share inspiration and I can give you my professional recommendations, discussing what flowers will be in season. We will then send you a detailed initial proposal which includes all our prices, services and Terms and Conditions.

To book Johanna Pedrick Flowers we take a booking fee to secure your Wedding date, this booking fee is taken off your final balance payment. Every Wedding is different, just like the flowers I work with. A palette of white and green for a Winter Wedding would be very different flower varieties than a Summer white and green Wedding. I love my job and enjoy being able to create flowers that are extra special for each of my couples. Once we have been booked for your Wedding date we keep in regular contact with yourselves and will have other consultations along your planning journey. Meeting in person or at your chosen venue to discuss finer details.

Wedding day delivery and set up

Flower prices are not all the same so it's important that we know your budget at the beginning of the design process so that we can advise you on the best flower placement.

I would recommend that if you have the budget for one or two large floral designs go for these rather than lots of smaller designs. Statement flowers will create an immediate impact when your guests walk into your Ceremony and Reception room they will be greeted with that wow that takes your breath away!

Please don't skimp on your bouquet it is your main floral accessory, if you love fragrant Summer Garden roses they will cost more but the beauty and joy they will give you is something you will always remember. Knowing your budget will help us advise on the most suitable designs that we can create so that they can also be re-purposed from your Ceremony to your Wedding breakfast.

Ailse flowers and Wedding Ceremony Flowers

I always recommend using flowers that are in season as they will be at their best premium quality and will also be a reminder of the season you married. To give you an idea of what flowers are seasonally available I have written another blog post which will help show you flower varieties) Flowers are truly beautiful and adding fragrance to your Wedding will not only smell divine but also evoke special memories for future years. As a professional florist with years of experience I can guide you to what is in season and we choose the most beautiful blooms available at the time. We know what flowers will take longer to open to their prime beauty so very often we will make several separate journeys to collect flowers and foliage from the flower market, flower growers and wholesalers.

Fireplace Mantle Wedding Flowers

At Johanna Pedrick Flowers all our Weddings are Bespoke and your Wedding is important, by only committing to one Wedding per day I work exclusively with you. From the initial enquiry, consultation, right through to personally deliver your Wedding flowers and arrangements on the morning of your Wedding. I have a team of freelancers whose standards are as high as mine and they will help on tight set up time restrictions and onsite floral designs. Being on hand to move and perfect each element to ensure your floral vision is everything you wished for on your special day.

We love to be entrusted with the beauty to design a couples Wedding Flowers and I look forward to hearing from you to discuss your Wedding and hope that Johanna Pedrick Flowers is the perfect florist to create your wedding floral vision. I would recommend that you start looking for a Wedding florist at least a year out so you can also see the flowers that are in season the month you are marrying. I look forward to hearing from you on 07512 702246 or email

Many thanks to @thebrandstudio and @helenwarnerphotography for my Brand photos.

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