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Choosing a Wedding Florist for your Wedding Day

  • Johanna Pedrick
  • Jan 14, 2021
  • 5 min read

Updated: Mar 14


Johanna the florist behind the flowers

Congratulations on your recent engagement! An exciting journey awaits as you begin planning your special day. At Johanna Pedrick Flowers, we are dedicated to designing elegant, creative, and abundantly romantic wedding flowers that capture the essence and personality of our couples. I bring over 20 years of experience as a florist, having grown up in New Zealand and travelled to the UK in my late teens for my OE. After meeting my husband in Dorset, we travelled and worked in Holland before returning to New Zealand to get married. In Auckland, I owned a retail flower shop and later moved the business home after the birth of my three boys. In 2011 we relocated back to England, based in the Borough of Richmond upon Thames working from a home studio, specialising in wedding and event flowers.

Flowers enhance the ambience and atmosphere of your celebrations through fragrance, style and colour combination, they link everything together and are as special and unique as the both of you. Whether you are planning an intimate micro Wedding or a larger celebration, we give just as much attention and detail to every couple and wedding. We love working with our couples to create flowers that are individual and unique.

Focusing on weddings, we are dedicated to listening to your ideas and providing recommendations to ensure your floral experience is enjoyable, fun, and stress-free. We are on hand and available throughout your planning process to give advice and we collaborate with you and your other suppliers to bring your floral vision to life. Our style is creative, elegant, timeless and romantic, always crafted with love. We take pride in delivering a personal, professional service using top-quality flowers.

Bridal bouquet, white and green with pops of pink

As every Wedding is different and no two couples are the same, it is difficult for us to give you exact prices until we have met and discussed the other elements of your Wedding and find out the flowers you love. I can give you a rough guideline to our prices via email and we can organise a consultation time to meet. We can speak on the telephone or Google Meet initially at a convenient time so that we can both find out about each other. It is your Wedding day and important that you find a florist whose style you love and that you also get on with.

Our Google Meet call is a complimentary consultation to delve deeper into your floral arrangements and explore options for your wedding day. By combining your ideas and color scheme, we can exchange inspiration, and I will provide professional recommendations, discussing the seasonal availability of flowers. Following this, we will send you a comprehensive initial proposal outlining all our prices, services, and Terms and Conditions.

To book Johanna Pedrick Flowers for your wedding, we require a booking fee, which will be deducted from your final balance. Each wedding is unique, like the yourselves as a couple your flowers will link all the aspects of your wedding style together. For example, a white and green palette for a winter wedding would feature different flower varieties compared to a summer wedding with the same colours.


I am passionate about my work and take pleasure in creating truly special floral arrangements for each couple. Once we are booked for your wedding date, we maintain regular communication with you and will have an additional consultation as you plan your wedding. We can meet in person at your chosen venue to discuss the finer details, this is usually around 6-9 months before your wedding day.

Wedding day delivery and set up

Flower prices are not all the same so it's important that we know your budget at the beginning of the design process so that we can advise you on the best flower placement.


Read what our previous couples have written about us on Testimonals

I would recommend that one or two large floral designs or statement flowers go further, rather than lots of smaller designs. Statement flowers will create an immediate impact when your guests walk into your Ceremony and Reception room they will be greeted with that wow that takes your breath away! We always talk through ideas and options to be able to repurpose ceremony flowers for your wedding breakfast. One of our services is being personally on hand to move any flowers on your special day. Aisle flowers can be repurposed to line long top tables, champagne towers and cake tables.


Please don't skimp on your bouquet it is your main floral accessory, if you love fragrant Summer Garden roses they will cost more but the beauty and joy they will give you is something you will always remember. Knowing your budget will help us advise on the most suitable designs that we can create so that they can also be re-purposed from your Ceremony to your Wedding breakfast.

Ailse flowers and Wedding Ceremony Flowers

I always suggest using seasonal flowers, as they will be of the highest quality and serve as a reminder of the season you got married. To give you an idea of what flowers are seasonally available, I've written another blog post that will help show you flower varieties https://johannapedrickflowers.co.uk.


Flowers are incredibly beautiful, and adding fragrance to your wedding will not only smell wonderful but also create lasting memories for years to come. As a professional floral designer with extensive experience, I can guide you on what is in season, allowing us to select the most stunning blooms available at the time. We understand which flowers require more time to reach their peak beauty, so we often make multiple trips to gather flowers and foliage from the flower market, growers, and wholesalers.

Fireplace Mantle Wedding Flowers

At Johanna Pedrick Flowers, every wedding is unique and your wedding is a priority. By dedicating myself and team to only one wedding per day, I work exclusively with you. From the first inquiry and consultation to personally delivering your wedding flowers and arrangements on the morning of your wedding, I am involved every step of the way. I have a team of freelancers who uphold the same high standards and assist with tight setup time constraints and onsite floral designs. Being present on your wedding day to adjust and perfect each detail, ensuring your floral vision is exactly what you envisioned for your special day.

It is an honour to be given the opportunity to design a couple's wedding flowers, and I am excited to hear from you to discuss your wedding. I hope Johanna Pedrick Flowers will be the ideal florist to bring your wedding floral vision to life. I suggest starting your search for a wedding florist at least a year in advance, allowing you to see the flowers available in the season of your wedding month. I look forward to your call at 07512 702246 or an email at johanna@johannapedrickflowers.co.uk



Many thanks to @helenwarnerphotography for capturing these photos.

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